Hoju Soju
Sydney, Australia
Introducing a Korean cultural titan to a country that’s barely heard of soju?
This question steered the development of Hoju Soju, an All-Australian take on the Old Seoul Classic.
From brand strategy and development to packaging and digital design, this multifaceted project required forethought from every angle as we set out to build from the ground up, a brand fit to bridge years of Korean Tradition with modern Australian Culture.
Brand Design
Brand Strategy
Digital Design
Packaging Design
Brand Design Brand Strategy Digital Design Packaging Design
A brand fit to bridge years of Korean Tradition with modern Australian Culture. This multifaceted project required forethought from every angle as we set out to build from the ground up.
